The Ida Gut Collection
How does a garment take shape in the mind? What exactly is fashion “design”? For Ida Gut, it’s all about emotions in search of a form – a silhouette inspired by the unique qualities of a particular fabric. It’s about imagining a situation where you are likely to feel at ease. And it’s about envisioning the comforting embrace that makes an item of clothing indispensable.
Ida Gut’s fashion evolves from a combination of emotion, curiosity, discipline, expertise and a keen eye for uncluttered beauty. The cut is refined through a process of testing, rejection and re-imagining.
For Ida Gut, defining the three-dimensional form of an item of clothing is a labour of architectonic precision in which every detail is crucial – as is sound craftsmanship, of course. Both accuracy and experience are fundamental to the fit and flow of a piece. The challenge is to develop a collection that will not just be right for one type of person but will be treasured by people of all ages and a whole range of figures. As a team we’ve been doing this for years, and our commitment to style, quality and innovation is as strong as ever.
The Ida Gut collection combines fresh style, impeccable tailoring, unusual fabrics and comfort – perfect for people who like to dress well without having to worry about short-lived trends. Ida Gut – fashion that makes its mark and is always the right choice, whenever and wherever you wear it.
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