Laend Phuengkit launched the up-and-coming fashion label, Studio Laend Phuengkit, in 2010. Zurich-born Phuengkit is a graduate of the FHNW (Institute for Fashion Design) and is now living in Berlin. He has already presented his designs at the Mercedes Benz Fashion Week in Berlin and was the first Swiss to be nominated a finalist for the Ramazotti Award. In 2011, he won the renowned Swiss Design Award. Phuengkit presented his latest collection, “Silent City Of...“ as part of Mode Suisse Edition 2 in Geneva and Zurich and at the Mercedes Benz Fashion Days in November 2013.
Laend Phuengkit's aesthetics and designs are characterised by the innovatively creative way in which European and Asian patterns and styles fuse together, evoking the contrasting lifestyles and philosophies of life. The designer achieves this by incorporating different shapes, patterns and prints into his passion for drapery. The unfamiliar slowly unfolds to reveal an exotically seductive power, luring the beholder towards familiarity.
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